top of page
gf_edited.png

Mission Statement

​

“At Find Me Alive, our mission is to protect lives and restore peace of mind by giving families, individuals, and authorities the tools they need in critical moments. We are dedicated to building trust through ethical practices, transparency, and services that put safety first.

​

We exist to transform the way people prepare for and respond to emergencies. Our mission is to combine technology, compassion, and accountability to ensure that no family faces a missing person crisis without resources, guidance, and support.

​

We serve communities with honesty, responsibility, and respect, providing tools that safeguard lives while upholding the highest ethical and legal standards. We are here to empower families, protect individuals, and partner with authorities in the moments that matter most.”

​​​​​​

​

How Find Me Alive Keeps to Ethical and Legal Practices According to the Federal Trade Commission

​

At FMA, Inc. (“FMA”), operating as Find Me Alive, we recognize that protecting lives also means protecting trust. This document serves as our official statement of ethical and legal compliance, aligned with standards set by the Federal Trade Commission (FTC) and other regulatory bodies.

​

1. Scope of this Statement

This statement applies to:

  • All users of the Find Me Alive services.

  • All independent contractors, partners, and affiliates working under FMA.

  • All communications, marketing, and promotional activities representing our brand.

It covers how we operate, advertise, and structure our programs to ensure compliance with U.S. consumer protection law, as well as international standards where applicable.

​

2. Ethical Practices

Public Safety as the Mission
Every aspect of Find Me Alive — from our recording system to our Missing Person Kit, SafeWay911, drone support, and national news outreach — is built around one core purpose: supporting individuals and families in moments of crisis.

Truth in Representation

  • We adhere to the FTC’s “truth-in-advertising” rule: our services are described accurately, without exaggeration or false promises.

  • We do not mislead consumers about capabilities, costs, or outcomes.

  • Limitations of our services are disclosed openly.

Independent Work-for-Hire

  • All contractors operate under independent work-for-hire agreements.

  • No contractor or department holds equity, ownership, or authority above the CEO/Founder.

  • This structure reduces conflicts of interest and keeps accountability clear.

​​

3. The PIF Plan: Structured for Compliance

The Pay It Forward (PIF) Plan is our referral rewards system. We understand the FTC’s scrutiny of such models, and we have intentionally designed it to comply with FTC guidelines and avoid pyramid scheme concerns.

  • Service-First Design: Membership is about accessing real safety services of measurable value, not about recruitment.

  • No Income Promises: We make no guarantees of earnings. Referral perks are optional bonuses, not an investment opportunity.

  • Referral Structure: The first referral supports an “ancestor” sponsor, but all subsequent referrals stay with the referrer. This prevents “endless chain” recruitment — a hallmark of illegal schemes.

  • Consumer Benefit: Users join Find Me Alive because of the value of its services, not financial incentives. This meets the FTC’s test for legitimacy.

  • Compliance Reviews: We actively monitor FTC guidance on MLM and referral programs, and adapt our structure as necessary to remain compliant.

​​

4. Commitment to Legal Compliance

FTC Standards in Advertising

  • No deceptive marketing, hidden fees, or misleading claims.

  • Earnings representations, if used, are accurate, typical, and fully qualified with disclaimers.

Consumer Protections

  • Clear, transparent service agreements with no hidden conditions.

  • Refunds, returns, and guarantees are disclosed in published policies.

  • Users are never pressured to recruit or misled about the purpose of our programs.

Intellectual Property Rights

  • All brand assets, materials, and intellectual property remain under the ownership of William Cruz LLC.

  • Contractors and partners acknowledge that their work is work-for-hire, ensuring brand integrity.

Financial Transparency

  • Payments for services are clear, disclosed, and directly managed by FMA.

  • Referral rewards are processed transparently, with no hidden deductions.

​​

5. Safeguards and Enforcement

  • Internal Oversight: All departments report directly to the CEO to maintain accountability.

  • Compliance Training: Contractors and partners are educated on FTC standards relevant to their work.

  • Audit Trails: Transactions and referral rewards are logged for accuracy and transparency.

  • Violations: Any breach of this policy or FTC standards may result in contract termination and, where applicable, reporting to authorities.

​​

6. Accountability to the Public

Find Me Alive is committed to open communication and oversight.

  • We welcome feedback from users, families, law enforcement, and regulators.

  • Complaints are addressed promptly and with transparency.

  • Updates to this statement are published whenever FTC standards evolve.

​​

7. Final Statement

Find Me Alive is not just a service — it is a promise to uphold human dignity, consumer trust, and legal compliance.

The PIF Plan is not a recruitment scheme. It is an ethical referral system built on the genuine value of life-saving services, structured to align with FTC guidelines. By putting safety and transparency first, FMA ensures that our mission remains true: protecting lives and supporting families when it matters most.

William Cruz
CEO & Founder
FMA, Inc. (DBA Find Me Alive)

​

bottom of page