What is the Federal Trade Commission (FTC)?

At Find Me Alive (FMA), we often reference the Federal Trade Commission (FTC) in our policies and disclosures. We believe it is important that our users, partners, and the public understand what the FTC is, why it exists, and how its role impacts the way we operate.

The FTC’s Mission

The Federal Trade Commission (FTC) is an independent agency of the United States government. Its primary mission is to:

Protect consumers from unfair, deceptive, or fraudulent business practices.
Promote competition by preventing monopolies and anti-competitive conduct.
Ensure that businesses operate with transparency, fairness, and accountability.

The FTC was established in 1914 through the Federal Trade Commission Act and has since become a cornerstone of consumer protection in the U.S.

What the FTC Does

The FTC enforces laws and sets standards that directly affect how businesses communicate and operate. Its work includes:

Consumer Protection
Investigating fraud, scams, false advertising, and deceptive practices.
Advertising Oversight
Ensuring that marketing, endorsements, and disclosures are clear, truthful, and not misleading.
Privacy and Data Security
Holding organizations accountable for safeguarding personal data and respecting consumer privacy.
Business Practices
Overseeing issues like pyramid schemes, unfair billing practices, and anti-competitive mergers.

Why the FTC Matters to Find Me Alive

As a company committed to safety, transparency, and ethical conduct, Find Me Alive aligns its operations with FTC standards to:

Provide clear and honest disclosures about our services, including the PIF plan, affiliate links, and cancellation terms.
Maintain data privacy and security in line with regulatory expectations.
Ensure that no part of our operations resembles or functions as an illegal pyramid scheme.
Build trust with users and families by complying with the laws designed to protect them.

How the FTC Protects You

By enforcing consumer protection laws, the FTC helps ensure that:

You receive accurate information about the products and services you use.
Your personal data is handled responsibly and securely.
Businesses cannot mislead or exploit you through unfair practices.

For more information, you can visit the FTC’s official website: https://www.ftc.gov.

Our Commitment

Find Me Alive fully supports the mission of the Federal Trade Commission. By holding ourselves to these high standards, we ensure that our services remain ethical, lawful, and focused on the well-being of the people and families we serve.

How Find Me Alive Keeps to Ethical and Legal Practices According to the Federal Trade Commission

Effective Date: [Insert Date]
Last Updated: [Insert Date]

At FMA, Inc. (“FMA”), operating as Find Me Alive, we recognize that protecting lives also means protecting trust. This document serves as our official statement of ethical and legal compliance, aligned with standards set by the Federal Trade Commission (FTC) and other regulatory bodies.

1. Scope of this Statement

This statement applies to:

All users of the Find Me Alive services.
All independent contractors, partners, and affiliates working under FMA.
All communications, marketing, and promotional activities representing our brand.

It covers how we operate, advertise, and structure our programs to ensure compliance with U.S. consumer protection law, as well as international standards where applicable.

2. Ethical Practices

Public Safety as the Mission
Every aspect of Find Me Alive — from our recording system to our Missing Person Kit, SafeWay911, drone support, and national news outreach — is built around one core purpose: supporting individuals and families in moments of crisis.

Truth in Representation

We adhere to the FTC’s “truth-in-advertising” rule: our services are described accurately, without exaggeration or false promises.
We do not mislead consumers about capabilities, costs, or outcomes.
Limitations of our services are disclosed openly.

Independent Work-for-Hire

All contractors operate under independent work-for-hire agreements.
No contractor or department holds equity, ownership, or authority above the CEO/Founder.
This structure reduces conflicts of interest and keeps accountability clear.

3. The PIF Plan: Structured for Compliance

The Pay It Forward (PIF) Plan is our referral rewards system. We understand the FTC’s scrutiny of such models, and we have intentionally designed it to comply with FTC guidelines and avoid pyramid scheme concerns.

Service-First Design: Membership is about accessing real safety services of measurable value, not about recruitment.
No Income Promises: We make no guarantees of earnings. Referral perks are optional bonuses, not an investment opportunity.
Referral Structure: The first referral supports an “ancestor” sponsor, but all subsequent referrals stay with the referrer. This prevents “endless chain” recruitment — a hallmark of illegal schemes.
Consumer Benefit: Users join Find Me Alive because of the value of its services, not financial incentives. This meets the FTC’s test for legitimacy.
Compliance Reviews: We actively monitor FTC guidance on MLM and referral programs, and adapt our structure as necessary to remain compliant.

4. Commitment to Legal Compliance

FTC Standards in Advertising

No deceptive marketing, hidden fees, or misleading claims.
Earnings representations, if used, are accurate, typical, and fully qualified with disclaimers.

Consumer Protections

Clear, transparent service agreements with no hidden conditions.
Refunds, returns, and guarantees are disclosed in published policies.
Users are never pressured to recruit or misled about the purpose of our programs.

Intellectual Property Rights

All brand assets, materials, and intellectual property remain under the ownership of William Cruz LLC.
Contractors and partners acknowledge that their work is work-for-hire, ensuring brand integrity.

Financial Transparency

Payments for services are clear, disclosed, and directly managed by FMA.
Referral rewards are processed transparently, with no hidden deductions.

5. Safeguards and Enforcement

Internal Oversight: All departments report directly to the CEO to maintain accountability.
Compliance Training: Contractors and partners are educated on FTC standards relevant to their work.
Audit Trails: Transactions and referral rewards are logged for accuracy and transparency.
Violations: Any breach of this policy or FTC standards may result in contract termination and, where applicable, reporting to authorities.

6. Accountability to the Public

Find Me Alive is committed to open communication and oversight.

We welcome feedback from users, families, law enforcement, and regulators.
Complaints are addressed promptly and with transparency.
Updates to this statement are published whenever FTC standards evolve.

7. Final Statement

Find Me Alive is not just a service — it is a promise to uphold human dignity, consumer trust, and legal compliance.

The PIF Plan is not a recruitment scheme. It is an ethical referral system built on the genuine value of life-saving services, structured to align with FTC guidelines. By putting safety and transparency first, FMA ensures that our mission remains true: protecting lives and supporting families when it matters most.

William Cruz
CEO & Founder
FMA, Inc. (DBA Find Me Alive)